• DIRECTOR/ PRODUCER/ WRITER
• MEMBER OF ‘GRAND JURY – FILM CRAFT, THE NEW YORK FESTIVAL ADVERTISING, 2019
• ON GOA-FEST JURY PANEL (ABBY AWARDS – 2010, 2012, 2013, 2014, 2015)
• THE NEW YORK FESTIVAL ADVERTISING AWARDS 2019 – FILM CRAFT: BEST DIRECTOR (FINALIST)
• IN 2022, ANAND HAS ENTERED THE LONG-FORMAT FILM MAKING WITH HIS MAIDEN FEATURE FILM AAPDI THAAPDI (MARATHI)

After spending over 15 years in advertising, in 2014, Anand stepped out of his full time advertising job. Having dabbled in directing commercials, while he was still in advertising, he tried his hand at taking it further.
With every subsequent commercial he directed, Anand honed his skill. His stellar experience with some of country’s biggest brands in top advertising agencies helped him big, especially when it came to telling brand stories via films.
He has directed films for some of India’s best brands like ICICI, Paisabazaar.com, Policybazaar.com, Rin, Pril, Red Label Tea, Maruti Suzuki, Benadryl, Nirma Advance, Finolex Fans…and not to forget, the famous ‘Mutual Fund Sahi Hai’ campaign for AMFI which took the mutual fund industry to newer heights because of its exemplary and direct story telling which appealed to the core consumer who was, up till now, ignorant about this financial tool.
With A Glass of Whisky Production, Anand hopes to bring to the table some cutting edge brand story-telling coupled with his advertising experience.